Lucerna Campaign Results
Overview
Provides a summary of campaign results by roster status, conversion rates, and engagement result trends.
Metrics Overview
Tabs Overview
Executive Summary
Metrics included are:
Total Touches
Unique Patients with Communications
Scheduled Appts
Unique Patients with Scheduled Appts
Conversion Rate - Patients with Scheduled Appts
Complete Appts
Unique Patients with Completed Appts
Conversion Rate - Patients with Completed Appts
Conversion Rates by Roster Status
Engagement Communication Trend by Current Roster Status
Unique Patients with Engagement Communications by Current Roster Status
Conversion Rates by State, Market Segment, Use Case, Health Status
Engagement Communication Trend by Use Case
Conversion Rates by Year
Conversion Rates by Use Case and Year
Appointment Volumes by Year
Appointment Volume Distribution by Visit Category and Year
Communications by Year
Communication Distribution by Use Case and Year
Campaign Details
Metrics included are:
Total Touches
Unique Patients
Scheduled Appts
Unique Patients with Scheduled Appts
Conversion Rate - Patients with Scheduled Appts
Complete Appts
Unique Patients with Completed Appts
Conversion Rate - Patients with Completed Appts
Campaign Results by Use Case
Offer History Timeline
Campaign Results by Use Case, Campaign and Channel
Current vs Prior Year
2024 vs 2025
2023 vs 2024
Metrics included are:
Total touches
Unique Patients
Unique Patients with Completed Appointments
Conversion Rate
Scheduled Appointments
Completed Appointments
Campaign Communications by Use Case
Conversion Rates by Use Case
Conversion Rates by Campaign
Conversion Rates by Market Segment
Conversion Rates by Channel
Campaign Results by Use Case
Campaign Result Details
Data Validation
Metrics included are:
Campaign Results by Use Case
Attribution Validation
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