Lucerna Campaigns Overview
Overview
The dashboard provides a comprehensive view of key aspects of the business, including value drivers, use cases, campaigns, state-wise performance, market segments, and start and end dates of initiatives. It allows for monitoring and analysis of critical metrics to understand business performance, optimize strategies, and make informed decisions. The dashboard is designed to provide actionable insights, enabling stakeholders to track progress, identify trends, and drive growth effectively.
Metrics Overview
Total Communications/Touches: The total number of communications via email or SMS messages sent to consumers over a specific period.
Total Consumers: The total number of unique individuals or households who have received communications from a business or organization over a specific period.
Avg Touches/Consumer: The average number of times each consumer is contacted or "touched" by a communication over a specific period. This metric helps measure the frequency of communication with each consumer.
Avg Email Delivery Rate: The average percentage of emails successfully delivered to recipients' inboxes out of the total emails sent. It indicates the effectiveness of an email campaign in reaching the intended audience.
Avg Email Open Rate: The average percentage of emails opened by recipients out of the total emails delivered. It is a measure of how engaging the email content is to the recipients.
Avg Email Clickthru Rate: The average percentage of email recipients who clicked on at least one link in the email out of the total emails delivered. It measures the effectiveness of the email in driving traffic to a website or landing page.
Avg Email Click to Open Rate: The average percentage of email recipients who clicked on at least one link in the email out of the total emails opened. It indicates how engaging the email content is to those who opened it.
Avg SMS Delivery Rate: The average percentage of SMS messages successfully delivered to recipients' phones out of the total SMS messages sent. It measures the effectiveness of an SMS campaign in reaching the intended audience.
Tabs Overview
Campaign Details
There are two sub-tabs. On the Executive Summary tab are:
Total Touches
Total Consumers
Average Touches per Consumer
Total Email Touches
Email Open Rate
Email Click-Thru Rate
Email Click to Open Rate
Trend by State, Market Segment, Channel, Value Driver
On the Campaign Details tab are:
Total Touches
Total Consumers
Average Touches per Consumer
Total Communications by Value Driver, Use Case, Campaign and Date
Campaign Details
Email Campaign Stats
SMS Campaign Stats
Post Visit Assistance
Metrics included are:
Total Touches
Total Consumers
Average Touches per Consumer
Communications Trend by Language Preference
Campaign Stats by Date
Patient Export
Total Inbound Calls
Percent Answered
Total Inbound Calls by Phone Number and Date
Inbound Calls Trend by Answered Status
Care Gap Pilot
Metrics included are:
Total Touches - Care Gap Pilot
Total Consumers - Care Gap Pilot
Average Touches per Consumer - Care Gap Pilot
Communications Trend by Audience Segment
Communications Trend by Campaign
Email Open Rate by Audience Segment / Campaign
Email Click-thru Rate by Audience Segment / Campaign
Audience Stats
Campaign Stats
ER Diversion A/B Test
Metrics included are:
Total Touches
Total Consumers
Average Touches per Consumer
Communication Trends by Audience Segment
Email Open Rates by Audience Segment
Email Click-thru Rates by Audience Segment
ER Diversion A/B Test Stats
ER Diversion A/B Test Details
Campaign-Driven Call Volumes
There are four sub-tabs. On the Executive Summary tab is:
Inbound Call Volume
Answered Calls
Abandoned Calls
Historical Inbound Call Trend
Inbound Calls by Value Driver, Market, Market Segment
Inbound Call Trend by Value Driver, Market, Market Segment
On the Call Details tab is:
Inbound Call Volume
Answered Calls
Abandoned Calls
Inbound Call Summary
Answered Call Details
On the Abandoned Calls tab is:
Inbound Call Volume
Answered Calls
Abandoned Calls
Percent of Inbound Calls Answered
Weekly Trend
Abandonded Call Details
On the Metadata Gaps tab is:
Phone Numbers that need to have metadata mapping completed
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